Consumer Delegate

Group Company:

Shalina Angola

Designation:

Consumer Delegate

Office Location:

Luanda, Angola — Field-based, covering assigned territories.

Position description:

Responsible for promoting and driving sales of consumer products, including Germol, Fluodente and other products within Shalina's Consumer Division. The role focuses on developing customer relationships, increasing product visibility and availability, identifying new business opportunities, expanding market coverage and achieving assigned sales targets.

Primary Responsibilities:

Promote and sell consumer products to retailers, wholesalers, pharmacies, supermarkets and other relevant points of sale.

Develop and maintain strong relationships with existing and potential customers.

Conduct regular field visits to assigned customers and sales territories.

Identify new sales opportunities and expand product distribution and market penetration.

Ensure product availability, visibility and appropriate merchandising at points of sale.

Present product features, benefits, pricing and promotional activities to customers.

Negotiate sales orders and commercial terms within approved company guidelines.

Monitor sales performance against assigned targets and prepare periodic sales reports.

Collect market intelligence on competitors, pricing, customer preferences and market trends.

Follow up on customer orders, deliveries, outstanding issues and customer feedback.

Implement approved trade marketing campaigns and promotional activities.

Ensure compliance with company policies and applicable commercial regulations.

Additional Responsibilities:

Support the launch and market introduction of new consumer products.

Provide feedback on customer needs, competitor activities and opportunities for portfolio growth.

Coordinate with the sales, marketing, logistics and finance teams to resolve customer-related issues.

Monitor product expiry dates and stock rotation where applicable.

Participate in sales meetings, product training and performance reviews.

Support the preparation of territory sales plans and customer development strategies.

Reporting Team

Reporting Designation:

Consumer Sales Supervisor / Consumer Sales Manager

Reporting Department:

Consumer Division / Sales and Marketing

Educational qualifications preferred

Category:

Undergraduate / Graduate

Field specialization:

Marketing, Sales, Business Administration, Management or related fields

Degree:

Bachelor's Degree preferred; a relevant diploma may be considered based on experience.

Academic score:

Not mandatory; relevant qualifications and demonstrated sales performance will be considered.

Institution tier:

Recognized and accredited institution.

Required Certification/s:

No mandatory professional certification. Sales, marketing or customer relationship management certifications are an advantage.

Required Training/s:

Product knowledge and product presentation.

Sales techniques and negotiation.

Customer relationship management.

Merchandising and trade marketing fundamentals.

Sales reporting and territory management.

Company policies, business ethics and compliance.

Required work experience

Industry: FMCG, consumer goods, pharmaceuticals, personal care, oral care or related commercial sectors.

Role:

Sales Representative, Consumer Delegate, Field Sales Representative, Merchandiser or similar commercial role.

Years of experience:

2–3 years of relevant sales experience preferred.

Key Performance Indicators:

Achievement of monthly and quarterly sales targets.

Sales revenue and volume growth.

Number of active customers and new accounts acquired.

Product distribution and market coverage.

Product availability and visibility at points of sale.

Customer retention and relationship development.

Effectiveness of promotional activities.

Accuracy and timeliness of sales reports.

Compliance with approved pricing and commercial policies.

Collection performance, where applicable to the role.

Required Competencies:

Sales orientation and commercial awareness.

Customer focus and relationship management.

Negotiation and persuasion.

Results orientation and accountability.

Planning and territory management.

Problem-solving and initiative.

Teamwork and collaboration.

Integrity and professional conduct.

Required Knowledge:

Consumer goods market and retail sales practices.

Product portfolio, features, benefits and approved product claims.

Sales processes and customer development.

Merchandising and product visibility.

Competitor analysis and market intelligence.

Sales targets, reporting and basic performance indicators.

Relevant company policies and applicable commercial regulations.

Required Skills:

Strong verbal communication and presentation.

Selling, negotiation and closing techniques.

Customer prospecting and account management.

Sales reporting and basic Microsoft Excel skills.

Planning and organizing customer visits.

Market observation and competitor reporting.

Ability to communicate product information clearly and accurately.

Required abilities

Physical:

Ability to travel frequently within the assigned territory, conduct field visits and spend extended periods visiting customers.

Other:

Ability to work independently, meet sales targets, manage multiple customer accounts and adapt to changing market conditions.

Work Environment Details:

Field-based commercial role involving regular visits to retail outlets, wholesalers, pharmacies, supermarkets and other customer locations. The position also requires office-based reporting, sales meetings and coordination with internal departments.

Specific requirements

Travel:

Frequent local travel within the assigned sales territory; occasional travel to other provinces if required.

Vehicle:

Valid driving licence preferred. A company vehicle or transport allowance may be provided according to company policy and role requirements.

Work Permit:

Must have valid authorization to work in Angola, as applicable.

Other details

Pay Rate:

To be determined according to the approved salary structure and compensation policy.

Contract Types:

Fixed-term or indefinite-term employment contract, subject to company policy and applicable labour legislation.

Time Constraints:

Full-time position, with working hours and field schedules established by the company. Flexibility may be required to meet customer and business needs.

Compliance Related:

Compliance with company policies, applicable labour and commercial legislation, approved pricing, ethical sales practices and product-specific regulatory requirements.

Union Affiliation:

As applicable under Angolan labour legislation and company policy.