Brand Manager (Sr.)

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Brand Manager (Sr.)

Marketing

Rayan Investment Angola (RIA)

Luanda

, Angola

Hoje

Até

27/04/2027

Tempo inteiro

Presencial

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Descrição da vaga

Main Purpose of the Job

Plan, coordinate and establish the implementation of marketing strategies of the brands and lines under their responsibility, in order to meet the established marketing objectives (volume, sale, profit, market share, etc.), maintaining profitability levels. Comply with the regulations of the company and the corporation, as well as with the guidelines of the Commercial Management.

Key Accountabilities

• Develop and implement Marketing plans for RIAs brands.
• Manage brand positioning, messaging, and creative development across various marketing channels.
• Collaborate with cross-functional teams, including sales, manufacturing, and supply chain, to ensure alignment and successful execution of brand strategies.
• Define objectives for the design of Point of Sales Material (POSM).
• Ensure the brand maintains a preferred position versus competitors in blind taste test, aiming to be ranked as #1 or #2 in the market.
• Safeguard the company's and products' image.
• Lead Product Management: Define the NPD pipeline, identify products to be discontinued or modified, to maintain a profitable and attractive portfolio.
• Lead Demand Management: Define forecasts by SKU, monitor demand, and serve as a link between sales, logistics, and supply chain.
• Conduct market research to identify consumer insights and market trends.
• Adhere to the company's controls and processes outlined in the Commercial Approval Matrix.
• Define pricing strategies for each brand (maximize profitability and sales).
• Manage and control the M&P budget, allocating resources effectively to achieve the highest return on investment.
• Generate reports and recommendations based on market analysis and brand performance.
• Conduct frequent market visits to gather firsthand information and maintain a pulse on market dynamics.
• "Plan for Excellence in Marketing"
• Key Performance Indicators
• "Plan for Excellence in Marketing"
• ROI of marketing campaigns.
• Sales and profitability (by SKU and brand).
• Brand awareness and recognition.
• Market share and sales growth.
• Customer engagement and loyalty.

Knowledge and Skills

• Leadership
• HD
• Communication and presentation
• HD
• Marketing campaign planning and execution
• HD
• Budget management
• D
• Project management
• S
• S = Standard · D = Developed · HD = Highly Developed
• Key Competencies
• Analytical and data-driven
• HD
• Problem-solving & innovation
• HD
• Brand management and marketing expertise
• HD
• Strategic thinking and planning
• HD
• Market research & consumer insights
• D
• S = Standard · D = Developed · HD = Highly Developed

Requirements

• Bachelor's degree in Business Administration, preferably with a focus on marketing and sales. A postgraduate degree is desirable.
• Minimum of 2 years of experience in marketing within FMCG company.
• Proficiency in both English and Portuguese.
• Demonstrated success in brand management and driving business growth.
• Deep understanding of market trends and consumer behaviour.
• Comprehensive knowledge of sales strategies and the competitive environment
• Keywords
• Leadership
• Communication And Presentation
• Marketing Campaign Planning And Execution
• Budget Management
• Project Management
• Analytical And Data-Driven Decision-Making
• Problem-Solving And Innovation
• Brand Management
• Strategic Thinking And Planning
• Market Research
• Consumer Insights
• Pricing Strategy
• Demand Forecasting
• Product Management
• Cross-Functional Collaboration
• FMCG
• Marketing Strategy
• Brand Positioning
• Marketing Campaigns
• Point Of Sale Materials
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