Gerente Regional de Vendas

Group Company:

Shalina Angola

Designation:

Area Sales Manager (North 2, Consumer)

Office Location:

Angola — North 2 Sales Territory, with regular field travel and reporting to the designated office.

Position description:

Responsible for leading and managing sales operations within the North 2 territory for Shalina's Consumer Division. The role focuses on achieving sales and distribution targets, developing customer relationships, expanding market coverage, managing the sales team, strengthening product visibility and ensuring effective execution of commercial strategies for consumer products, including Germol, Fluodente and other assigned brands.

Primary Responsibilities:

Develop and implement area sales plans aligned with the company's commercial objectives.

Achieve monthly, quarterly and annual sales revenue and volume targets for the assigned territory.

Lead, supervise and motivate Consumer Delegates and other assigned sales personnel.

Monitor individual and team performance against agreed sales KPIs.

Expand market coverage, product distribution and customer penetration across the North 2 territory.

Identify new business opportunities and develop relationships with wholesalers, retailers, pharmacies, supermarkets and other relevant customers.

Ensure product availability, visibility, merchandising and execution of promotional activities at points of sale.

Analyse sales reports, market trends, competitor activities and customer performance to identify growth opportunities.

Manage customer relationships, commercial negotiations and escalated customer issues within approved company guidelines.

Coordinate with Marketing, Logistics, Finance and other relevant departments to ensure effective sales execution.

Prepare and submit accurate sales forecasts, territory plans and performance reports.

Ensure compliance with approved pricing, credit policies, commercial procedures and company standards.

Additional Responsibilities:

Recruit, coach and develop sales team members in coordination with Human Resources.

Conduct regular field visits and joint customer calls to evaluate sales execution and coach team members.

Identify training needs and support continuous improvement in sales capabilities.

Monitor customer stock levels, product rotation and expiry dates where applicable.

Support new product launches, trade marketing campaigns and promotional initiatives.

Monitor sales expenditure, promotional budgets and territory resources within approved limits.

Provide regular market intelligence and strategic recommendations to management.

Support the preparation of annual sales budgets and business development plans.

Promote ethical conduct, accountability and a performance-oriented sales culture.

Reporting Team

Reporting Designation:

National Sales Manager / Head of Consumer Sales

Reporting Department:

Consumer Division — Sales and Marketing

Educational qualifications preferred

Category:

Undergraduate / Graduate

Field specialization:

Sales, Marketing, Business Administration, Management or a related field.

Degree:

Bachelor's Degree preferred.

Academic score:

Not mandatory; relevant professional experience and demonstrated sales results will be considered.

Institution tier:

Recognized and accredited institution.

Required Certification/s:

No mandatory professional certification. Certifications in Sales Management, Marketing, Leadership or Business Administration are an advantage.

Required Training/s:

Sales and commercial management.

Leadership, team management and performance coaching.

Negotiation and key account management.

Territory planning and distribution management.

Sales forecasting, budgeting and KPI analysis.

Trade marketing and merchandising.

Customer relationship management and sales reporting.

Company policies, business ethics and compliance.

Required work experience

Industry: FMCG, consumer goods, pharmaceuticals, personal care, oral care or related commercial sectors.

Role:

Area Sales Manager, Regional Sales Manager, Territory Sales Manager or a similar sales leadership position.

Years of experience:

5–7 years of relevant sales experience, including at least 2–3 years in a supervisory or sales management role, preferably in FMCG or consumer goods.

Key Performance Indicators:

Achievement of area sales revenue and volume targets.

Year-on-year sales growth and market expansion.

Growth in active customers and new customer acquisition.

Distribution coverage and numeric distribution growth.

Product availability and visibility at points of sale.

Sales team productivity and individual target achievement.

Effectiveness of trade marketing and promotional activities.

Sales forecast accuracy and reporting compliance.

Customer retention and account development.

Management of approved sales and promotional budgets.

Compliance with pricing, credit and commercial policies.

Timely implementation of sales plans and management directives.

Required Competencies:

Commercial leadership and strategic sales planning.

Results orientation and accountability.

Team leadership, coaching and talent development.

Customer relationship and key account management.

Analytical thinking and business decision-making.

Negotiation and influencing skills.

Problem-solving and conflict management.

Planning, organization and territory management.

Collaboration and cross-functional coordination.

Integrity and ethical business conduct.

Required Knowledge:

FMCG and consumer goods markets.

Sales and distribution channel management.

Retail, wholesale and key account sales.

Product portfolio, positioning and approved product claims.

Trade marketing, merchandising and promotional execution.

Sales forecasting, budgeting and performance analysis.

Market intelligence and competitor analysis.

Customer credit processes and commercial policies.

Applicable commercial regulations and company compliance standards.

Required Skills:

Sales leadership and performance management.

Advanced negotiation and customer engagement.

Sales data analysis and forecasting.

Microsoft Excel and sales reporting tools.

Territory planning and route-to-market optimization.

Presentation and communication.

Business planning and problem-solving.

Coaching, delegation and team development.

Cross-functional coordination and stakeholder management.

Required abilities

Physical:

Ability to travel frequently throughout the North 2 territory, conduct field visits and spend extended periods visiting customers and sales locations.

Other:

Ability to manage a geographically distributed sales team, work under pressure, meet challenging targets, make data-driven decisions and manage multiple commercial priorities.

Work Environment Details:

A field-oriented management role combining office-based planning and reporting with regular travel throughout the assigned North 2 territory. The position involves frequent interaction with customers, sales team members, distributors and internal departments. Flexibility may be required to meet business and customer needs.

Specific requirements

Travel:

Frequent domestic travel within the North 2 territory; occasional travel to other regions for meetings, training or business requirements.

Vehicle:

Valid driving licence required or strongly preferred, depending on company policy. A company vehicle or approved transport arrangement should be provided according to the role's field mobility requirements.

Work Permit:

Must have valid authorization to work in Angola, as applicable.

Other details

Pay Rate:

To be determined according to the approved salary structure, job grade and compensation policy.

Contract Types:

Fixed-term or indefinite-term employment contract, subject to company policy and applicable Angolan labour legislation.

Time Constraints:

Full-time position. Working hours and field schedules shall follow company policy, with flexibility to accommodate customer visits, sales reviews and business requirements.

Compliance Related:

Compliance with company policies, approved pricing and credit procedures, commercial regulations, ethical sales practices, product-specific regulatory requirements and applicable labour legislation.

Union Affiliation:

As applicable under Angolan labour legislation and company policy.